Lipton, the iconic tea brand, is taking over the Route 66 town of Pontiac, Illinois, from June 8-10 as part of National Ice Tea Day weekend to offer free tea to visitors, unveiling a Lipton mural in its downtown and renaming Route 66 as "The Lipton Highway." Lipton worked with TripAdvisor and its database of more than 600 million reviews to create a list of the route's notable spots for vacationers of all ages.
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